This means, market totals are not comparable to published data from prior years.ĭata coverage:The data encompasses B2C enterprises. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. Soft Drinks based on grape juice and grape must are not included.Īdditonal Information:The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. This includes both pressed grape juice and grape juice from concentrate. Definition:The Grape Juice segment contains juice with 100% grape juice content.
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